How to boost your revenue with a Freebie

When I first stumbled upon the idea of collecting email addresses, I’ll admit, I didn’t quite grasp its significance. Back then, the company I worked for valued each email address at a hefty 3.50 euros. To me, that seemed like a fortune for just an email address. But boy, have things changed since then… So let’s dive in ‘How to boost your revenue with a Freebie’ to find out why!

According to a study conducted by the Data & Marketing Association (DMA), the average ROI for email marketing is approximately $42 for every $1 spent. Insane, right! And these are figures from 2023.

This means that, on average, businesses can expect a significant return of 42 times their investment in email marketing campaigns. So if you’re someone who wants to make sure your precious time is going to the right things and in the right places, email is where you need to be.

Table of content

How do you create a freebie?

What’s an Opt-In?”

How do I grow my revenue with email addresses?

Not just about selling

Download 50 Killer Email Subject Lines

How do you create a freebie?

Crafting a freebie can take various forms, but I’m all about whipping up e-books, templates, guides, and worksheets. It’s my way of giving real value to my audience, and honestly, I find the exchange to be totally worthwhile. Plus, it’s a sneak peek into what I bring to the table. So, when the time comes to offer a paid product or service, my audience knows exactly what they’re in for. And hey, I whip up these freebies using Canva. Canva’s like your best friend when it comes to design—it’s super easy to use, even for beginners. With plenty of templates at your fingertips, you can dive right in and start creating.

What’s an Opt-In?

Once your freebie’s ready to roll, you need a spot to showcase it. While social media is your virtual handshake with your audience, your freebie’s that “look what I can do” moment. The aim is to guide folks from platforms like Instagram, TikTok, or Facebook to your website. Your website, particularly the homepage, is prime real estate for your opt-in. The smoother the process for your audience, the better. So, you talk about your freebie on social media platforms, then direct your crew to your website where they can drop their email in your opt-in. It’s simply a way for people to dish out their email address in exchange for your freebie.

How do I grow my revenue with email addresses?

Now that you’ve scored those email addresses with your freebie, it’s time to get them into your email list pronto. That’s where Flodesk swoops in like a superhero. Flodesk’s the real deal because it hooks you up with stunning email templates that make your messages pop and look professional. And the best part? It’s tailor-made for folks like us who aren’t design whizzes. With Flodesk, you’re not just managing your email list, you’re tracking engagement and firing off targeted campaigns like a boss. Talk about a game-changer for growing your business through email marketing.

If you’re like me and tried every email marketing platform out there just to end up frustrated, this is for you. I finally tried Flodesk and love the way my emails look. Use my link to grab 50% off your first year and get their link in bio feature completely free.

Not just about selling

Your email list isn’t just a one-way ticket to Salesville. It’s about nurturing a bond with your audience so they’re hyped when you do decide to drop something for sale. My golden rule? Serve up emails that give value 80% of the time, and sprinkle in those sales-focused ones 20% of the time. That way, you keep the balance just right, and your audience doesn’t feel bombarded by non-stop sales pitches.

In the end, your freebie isn’t just about scoring sales—it’s about forging connections with your audience. And that’s the heart of your business—to serve up your awesome product or service to as many folks as possible.

DOWNLOAD 50 killer email subject lines

So to help you out: I’ve creates 50 killer email subject lines to make sure your emails will be opened! So, next time you’re staring at that blinking cursor, pondering, “What on earth do I slap onto the subject line of this email?” – fear not! Let the guide below be your trusty companion, sparking inspiration for your next email masterpiece.

It’s all about taking the stress out of it, so you can dive headfirst into the joy of writing!

DOWNLOAD 50 KILLER EMAIL SUBJECT LINES